Most of us will trust the recommendations of friends over experts and celebrities



Most of us will trust the recommendations of friends over experts and celebrities. Targeted and personalized marketing are the standard today, as print‐on-demand and variable data printing technologies use a highly focused approach to address prospects by name and tailor communications to their interests. Networking and personal referrals are the new wave of doing business. Personal recommendations are highly important. Word‐of‐mouth travels globally in an instant.


Arts Business Institute