Smart and creative branding will play more and more important role in business

Naseem Javed :
Use 2012 as the year to colorfully dress your brand, get a uniquely stylized logo, create a slogan and build a blog to lend contextual support. Naseem Javed, author of “Naming for Power” says dealing with exponential reality of 5 billion online users by 2020 has lead to the heated discussions about the adding of hundreds of Web suffixes beyond .com and .org. Mr. Javed talks about how will this affect your brand. How will you protect your if your url loses its uniqueness.

Experts say you should own the first three search engine pages of your name. Start working towards this goal by setting up, maintaining accounts and creating cross-links to every major directory, online listing and social media hub.