Dissatisfaction itself will become a commodity.

Guy Debord : Critical theorist
Published in 1967, The Society of the Spectacle gave a remarkably accurate prediction of a media-centered, image-dominated future society, much like the globalized modern world of today.

"The book's take on the driving-out of meaning from politics is also pretty much beyond question, as are its warnings about "purely spectacular rebellion" and the fact that at some unspecified point in the recent(ish) past, "dissatisfaction itself became a commodity" (so throw away that Che Guevara T-shirt, and quick)." - John Harris, The Guardian

Guy Debord, The Society of the Spectacle (1967), translation by Fredy Perlman and Jon Supak (Black & Red, 1970; rev. ed. 1977). Online at http://library.nothingness.org/articles/SI/en/pub_contents/4

http://www.guardian.co.uk/commentisfree/2012/mar/30/guy-debord-society-spectacle, http://library.nothingness.org/articles/SI/en/pub_contents/4