Men will overturn conventions and exalt everything kitsch

Archizoom Associati : Design studio
Together with Superstudio Archizoom invented "Superarchitecture", endorsing creative processes along the lines of Pop in architectural and design development. By the creation of eclectic objects and kitsch, "Superarchitecture" undertakes the critical destruction of functionalist heritage and the spatial concept of the modern movement.
In the Radical Period there was a sort of "dichotomy" between architects and designers following the concept of form/function design and others trying to privilege the styling. Between those, sprung a new movement called "Postmodernism" or "Neomodernism" led by Alessandro Mendini. This movement defined themselves an avant garde, started to edit objects instead of project them.