From HSBC: "To be more efficient, business has to be more imaginative: the most forward-thinking airlines are already powering their fleets with biofuels. Climate change is already exacerbating underlying resource stress in global energy, food and water systems."
In 2012, HSBC launched a new advertising campaign about the future of commerce and business. The campaign demonstrates the company's foresight about emerging trends and economic shifts.
In the Future marketing campaign