From HSBC: "In the new world earning longer could mean learning longer. The Future of Retirement is HSBC's in-depth study into global retirement trends. Make sure it's on your reading list. There's a new world emerging. Are you ready?"
In 2012, HSBC launched a new advertising campaign about the future of commerce and business. The campaign demonstrates the company's foresight about emerging trends and economic shifts.
In the Future marketing campaign