From HSBC: "Not many things grow as fast as 21st century cities. Bamboo does: one of the strongest and lightest building materials, it's now springing up in developments in emerging and developed countries. HSBC supports innovative ideas that will build the cities of the future. There's a new world emerging."
In 2012, HSBC launched a new advertising campaign about the future of commerce and business. The campaign demonstrates the company's foresight about emerging trends and economic shifts.
In the Future marketing campaign