In the future, South-South trade will be norm not novelty.

HSBC : International Banking Service
From HSBC: "Direct trade between fast-growing nations is reshaping the world economy. HSBC is one of the leading banks for trade settlement between China and Latin America. There's a new world emerging. Be part of it."
In 2012, HSBC launched a new advertising campaign about the future of commerce and business. The campaign demonstrates the company's foresight about emerging trends and economic shifts.

In the Future marketing campaign