Corporations will transform to reflect customers' social consciousness



The Futurist Magazine :
Corporations will increasingly transform their activities to reflect their customers' social consciousness. Instituting cleaner production processes or reducing waste, for instance, will benefit the bottom line not just because it staves off customer boycotts, but because these "green" principles save money and allow companies to leverage their "good guy" reputations.


http://www.wfs.org/Forecasts_From_The_Futurist_Magazine