No new taxes

George Bush (Snr.) : President of the United States
“Read my lips: No new taxes.”
"Read my lips: no new taxes" is a now-famous phrase spoken by then American presidential candidate George H. W. Bush at the 1988 Republican National Convention as he accepted the nomination on August 18. Written by speechwriter Peggy Noonan, the line was the most prominent sound bite from the speech. The pledge not to tax the American people further had been a consistent part of Bush's 1988 election platform, but its prominent inclusion in his speech cemented it in the public consciousness. The impact of the election promise was considerable, and many supporters of Bush believe it helped Bush win the 1988 presidential election.
Once he became president, however, Bush raised taxes as a way to reduce the national budget deficit.