Lenovo is already the world’s top PC manufacturer, and the company’s mobile business is gaining real momentum. Its smartphone market share rose from 1.7% in Q3 2011 to 14.8% in this year, making it the number two smartphone brand, ahead of Apple (6.9%) and behind Samsung (16.7%). According to Gartner, it is the only local smartphone player that can compete with global top brands in China, thanks to its household brand recognition, nationwide distribution, strong portfolio and reasonable pricing.
A large part of its success is down to the fact that it is positioned at the mid-to-lower end which will drive much of its future growth, and this is where global brands are less competitive. It will also gain share from open markets where its brand and distribution are better established than local competitors.
memeburn.com: "Behind the Great Firewall: 5 top Chinese tech predictions beyond 2013"