Founded by Ettore Sottsass in 1981, the Memphis design group was an italian design group which followed from earlier groups such as Superstudio, Anti-Design, and Studio Alchimia. Like its predecessors, Memphis was founded on a rejection of Modernism. "Memphis," said Sottsass, "exists in a gelatinous, rarefied area whose very nature precludes set models and definitions."
First appearing at the Milan Furniture Fair in 1981, Memphis had a widespread influence as a prominent advocate for postmodernism in design. The public reaction was mixed, but Memphis certainly had an effect. Memphis sought to turn the design world upside down by demonstrating its possibility for expressive mutation.