The future of design will reject Modernism.

Bruno Gregori : Designer
Adriana Guerriero : Designer
Alessandro Guerriero : Designer
Giorgio Gregori : Designer
Founded in Milan in 1976, Studio Alchimia was an experimental design group whose work rejected Modernism, mass production and mainstream design. The group was highly influenced by the Anti-Design movement and other radical design groups of the 1960s, like Archizoom or Superstudio. Using inexpensive, readymade materials, they produced mostly furniture pieces for exhibition, which they considered prototypes for future domestic use.